Spreading the word
Editor, Peter Fellows, explains NABO’s focus on promotion and recruitment
Part of NABO’s raison d'être is to influence navigation authorities and other organisations for the benefit of boaters. Last month, we clocked up our latest influencing success when the changes we sought to the Middle Level Bill were written into the Act, guaranteeing provision of boater services on the Nene-Ouse Link. The issue at hand is how to communicate what NABO does, and seeks to do, targeting boat owners who are not members. Many boaters, especially younger ones, now get the majority of their waterway-related news and views from social media and other on-line sources. So NABO needs to further adapt the way it communicates in order to reach these boaters. If we can get our messages across effectively, we can hopefully convince many of these boaters that NABO membership will benefit both them and the waterways as a whole. To this end, the Council has made a number of changes. Ken Hylins joined the Council to take a lead on promotion and recruitment, in addition to assisting boaters who are having problems staying on the water. Alison Tuck will develop NABO’s social media presence as Media Officer and Mark Tizard has become the General Secretary, while continuing his roles as Communications Officer and moderating NABO’s Facebook page. We are also updating NABO’s publicity material with a new flyer to hand out to boaters. Boater-to-boater recommendation is one of the most effective recruitment tools. If you can help in letting others know about NABO and the benefits of membership, please get in touch.