The three Rs
- Rebranding, reorganisation and reactions
Editor, Peter Fellows, takes the collective pulse of boaters after the latest changes by CRT.
CRT rebranding continues to provoke reactions, with many questioning why signs that are only read by boaters were changed within days of the relaunch ‒ most boaters know what CRT is. Why not focus the marketing effort on the claimed 90% of people who apparently don’t know that CRT is the authority that manages their nearby waterway? (And also work towards changing the attitudes of some of these people so that they see canals as a resource, rather than a convenient dump for the detritus they no longer want). It would seem that someone in Government must have given CRT the nod that ‘health and wellbeing’ is where the money lies in future. If this is not the case, the change in focus is a huge gamble. Peter Underwood from ‘The Floater’ believes there is another way to fund the Trust and I have included a recent editorial explaining his view. I have also included a letter to boaters from Richard Parry on the rebranding, together with a response from Stella Ridgway and a selection of comments from boaters on social media. There is also a justification for the new logo from its designer. Elsewhere, David Fletcher explains what we need members to do in the light of the new General Data Protection Regulation, together with an update on changes to the way that NABO communicates with its membership.